AI Insights · Timothy · April 2023
Top 5 Fashion Games Performance in Europe for Q1 2023
Analyzing the performance of the top 5 fashion games on a unified platform in Europe during Q1 2023, based on weekly downloads, revenue, and active users.
In the first quarter of 2023, the top 5 fashion games on a unified platform in Europe displayed varied performance trends in terms of weekly downloads, revenue, and active users.
Makeover salon: Makeup ASMR from TAGO Studio showed a strong start with weekly downloads peaking at around 873K in the week of January 23. However, downloads saw a significant decline, dropping to approximately 126K by the end of March. Revenue for this game reached its highest point at about $538 in the week of January 23, but gradually decreased to $65 by the last week of March. Weekly active users followed a similar trend, starting at 638K in mid-January and peaking at around 1.2M in the same week, before declining to roughly 362K by the end of the quarter.
Makeover & Makeup ASMR, also from TAGO Studio, had a remarkable surge in weekly downloads initially, reaching nearly 1.18M in the first week of January. Downloads then dropped steadily, ending the quarter with around 71K. The game’s revenue peaked at $368 in the second week of January but declined to about $58 by the end of March. Despite the fluctuations, weekly active users remained relatively high, starting at 847K and peaking at 1.6M in early January, before settling at around 1.07M by the end of the quarter.
DIY Paper Doll by CrazyLabs LTD demonstrated a steady increase in weekly downloads, starting from a low 4 downloads in early February and reaching nearly 577K by the last week of March. The game’s weekly active users also saw a significant increase, peaking at approximately 1.08M in the final week of March from an initial 104K in mid-February.
Project Makeover from Magic Tavern, Inc. maintained a consistent performance throughout the quarter. The game’s weekly downloads fluctuated, peaking at around 323K in the week of February 20. Revenue remained strong, averaging around $430K per week, with a peak of $510K at the end of December. Weekly active users were steady, ranging between 1.14M and 1.35M throughout the quarter.
Lastly, Vlinder Princess Dress up game by 31 Dress up Games saw a significant fluctuation in weekly downloads, reaching a high of around 508K in late January before dropping to approximately 108K by the end of March. The game’s revenue was relatively low, peaking at $41 in late January. Weekly active users peaked at roughly 756K in late January but declined to around 247K by the end of March.
These insights, derived from Sensor Tower data, provide a comprehensive overview of the performance trends of these top fashion games in Europe during Q1 2023. For more detailed analytics and insights, visit Sensor Tower.
